How clearly have you defined the behavioral expectations of your employees and leaders; the expected daily behaviors that align with the desired culture?

SWG works with organizations to clarify the values and desired cultural norms, once defined, then establish the associated behaviors that reinforce the core values of the organization.

Starting with the CEO and C-suite, the values of the organization are vetted and affirmed.  The next step is socializing the values to ensure buy-in, utilizing focus groups and engaging the people of the organization in defining the true meaning of each value.

A values guide serves as the moral compass for your culture.  Popular application includes; hire for fit, establish performance expectations and measurement of performance, reinforce culture via learning and development programs, and integrate into communications and messaging.

Values guides facilitate clarity of what the organization stands for and the establishment of consistent environments – bringing the values to life!

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